Customer Segment

Graduated from Microfinance

8% of the Microfinance clients graduate from the Microfinance sector each year and hit a wall

New to Organized Credit

Replacing traditional informal sources of financing (local moneylenders) which currently account for 84% of all financing to MSMEs

‘Micro’ of the MSME

Unserved by MFIs (owing to RBI guidelines) and banks / large NBFCs (owing to no formal income documentation

Clients Needing Instant Credit

With 100% digital processes, company is able to disburse loans in a matter of hours from onboarding